The growth decision enginefor B2C companies
Optimize every commercial decision
OpenHuman helps you optimize every commercial decision at each step of your funnel before it reaches your customers. The entire product experience lives in one conversation: explore, understand, and act on your customer ecosystem before it reaches the real world.
Pricing
Find the optimal price or discount to achieve your goal, whether that's maximizing revenue, or accelerating customer growth.
Offer structure
Experiment with subscription lengths, pricing tiers, highlighted plans and trials. Simulate thousands of combinations to discover the offer that performs best.
Marketing message
Understand what truly resonates with your customers. By analyzing thousands of customer conversations in each simulation, OpenHuman identifies the words, value propositions, and objections that drive conversion. So you can craft messaging with confidence.
Test your ideas in minutes, or let OpenHuman discover better ones
Autonomous Optimization
OpenHuman autonomously explores thousands of possible decisions to identify the strategies most likely to achieve your goals. Once a recommendation is ready, OpenHuman can help implement it too, creating a pull request for your team to review.
Always stay one step ahead
Wake up to a personalized brief with the most important changes, opportunities, and recommendations from your customer ecosystem.
Go beyond what happened. Understand why.
Traditional analytics tell you what happened. OpenHuman tells you why. Ask natural questions like:
- Why didn't the 30% discount increase revenue?
- Which objections are preventing customers from converting?
- Which customer segments respond differently?
Every answer is grounded in your personalized behavioral simulations and the reasoning behind thousands of customer decisions.
See it in action
Your personalized calibrated corporate simulation
Your personalized calibrated corporate simulation
| SEGMENT | CONV. | REV / VISITOR |
|---|---|---|
| Archetype B | 11.4% | £8.02 |
| Archetype A | 7.9% | £6.11 |
| Archetype C | 5.2% | £4.75 |
We build your customer ecosystem
OpenHuman creates a living simulation of your commercial ecosystem, customers, competitors, channels, products, and market context, populated by thousands of AI agents, each with a unique persona, memory, motivations, beliefs, and behavioral characteristics. They make decisions, interact with one another, and respond to your products just as real customers would.
We calibrate it in real time
The simulation is calibrated using your historical data, past experiments, and business context to accurately reflect how your customers behave. Calibration is refreshed weekly, so the simulation never runs stale.
We run large-scale behavioral simulations
Ask a question, or let OpenHuman explore automatically. We can test different pricing strategies, offers, messaging, or experiences. Every simulation generates tens of thousands of customer decisions and reasoning traces, revealing both what happened and why.
We deliver answers you can trust
We aggregate the results, verify statistical significance, identify behavioral patterns, and present everything in a conversational interface. Ask follow-up questions, explore different customer segments, and continue running simulations until you're confident enough to act in the real world.
Learn from every real-world decision
When you implement a decision, OpenHuman compares the real-world outcomes with the simulation's predictions. The results are automatically fed back into your living customer ecosystem, continuously recalibrating the models and improving their accuracy over time.
The more you use it, the smarter your simulation becomes.
Read what customers said
OpenHuman has generated hundreds of thousands of behavioral reasoning traces across hundreds of simulations, helping companies make better commercial decisions and unlock millions of dollars in incremental revenue.
15% decrease in M1 churn
Enterprise-grade security. Seamless integrations.
OpenHuman is built with enterprise-grade security and privacy at its core. Your data remains protected, isolated, and under your control at all times.
simulated world
As your business evolves, OpenHuman continuously ingests new data, experiments, and outcomes to keep your living customer ecosystem accurate, up to date, and increasingly predictive.
What A/B testing was never designed to do
Try OpenHuman on a real decision before you buy
Bring us one commercial question. We'll build a custom simulation, run thousands of behavioral experiments, and deliver actionable recommendations within a few days.
Experience the power of a living customer ecosystem, and judge the accuracy for yourself. The pilot is completely free.
Learn More about the PilotBook a demo
Thank you!
We'll be in touch soon.